Sunday, February 26, 2006

The history of Apple

By Justin Silverton

Here is an interesting article I found on the history of apple.

Before Apple

John Sculley's childhood was the antithesis of Steve Jobs'. His father was strict and had impossibly high standards for his son.

Sculley attended St. Marks, an exclusive private boarding school made up of blue blooded Northeasterners. While there, he succeeded socially and academically, becoming the captain of the soccer team and earning impeccable grades at the same time.
Being sociable was not easy for Sculley, however, and he feared it. He had to train himself to be sociable. He says in his autobiography, Odyssey, that he decided that he would overcome his stutter and become an inspiring speaker, and he did.

To learn appropriate body language during speaking, he went to movie after movie, studying the actors' poses, committing them all to memory.

It worked. Throughout his career, his speaking skill would be commended, though it was not perfect. He was nervous in crowds and recoiled at being touched. He often sat by himself in the Apple cafeteria eating his peanut butter sandwich until some merciful employee joined him.
After St. Marks, Sculley studied at Wharton, and he eventually married the daughter of the chairman of PepsiCo, Don Kendall. The two soon divorced, though Sculley maintained a close relationship with his former father-in-law, who gave him a job managing PepsiCo's struggling Brazilian snack division, which soon became the most profitable division in the southern hemisphere...

The rest can be found Here


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